The Diploma in Design Management and Innovation is a unique qualification that will lead to a variety of career opportunities and geared towards producing professionals who understand design, able to competently manage design and design-related businesses and are able to emphasise creativity and innovation to gain a competitive edge for their organisations. Graduates will operate at the interface of managementand design functioning as the critical link between the platforms of technology, design, management, marketing and innovation.

Earl Powell, President of DMI (Design Management Institute), explains the growing importance of design management.

The fusing of of traditional business disciplines with design practices helps to create a new generation of managers who understands the importance of innovation in the globalized economy of the 21st century.

Areas of work a Design Management & Innovation graduate may be involved in, apartfrom the creative advertising industry, include position as:

• Design Manager
• Fashion Merchandiser
• Fashion Buyer
• Events Manager
• PR Consultants
• Brand Manager
• Design Consultant

Semester 1
Marketing Fundamentals
Cultural Inquiry
English for Communication
Innovation Concepts
History of Design and Innovation
Theory and Practice of Design

Semester 2
Management Fundamentals
English for Communication (Advanced)
Digital Application in Design
Critical Studies
Bahasa Malaysia A (Malaysian Students Only)

Semester 3
Advertising Principles
IT for Managers
Business Enterprise Skills
Professional Presentation Skills
Consumer Behaviour
Pengajian Malaysia (Malaysian Students Only)

Semester 4
Strategic Management
Product Design Development
Pendidikan Moral (Malaysian Students Only)

Major Elective: (To Select One)
• Introduction to Visual Communication (Graphic Design)
• Introduction to Interior Design
• Introduction to Fashion Design

Semester 5
Operations Management
Innovation Management

Major Elective: (To Select One)
• Marketing Research
• Cultural History of Fashion

Industry Work Placement Program

Semester 6
Brand Management
Major Project

Major Elective 1: (To Select One)
• Public Relations
• Fashion Trends Analysis

Major Elective 2: (To Select One)
• Introduction to Web Design
• Fashion Merchandising

The Design Management Institute (DMI) is an international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy. Founded in 1975, DMI has become the leading resource and international authority on design management. DMI has earned a reputation worldwide as a multifaceted resource, providing invaluable know-how, tools and training through its conferences, seminars, membership program, and publications.

PJCAD is an Academic Member of the Design Management Institute (DMI).